The Story

As a New York-based fit model, I see the behind the scenes of the fashion industry almost every day. While I work alongside incredibly talented designers, what I’ve seen during fittings has heightened my understanding of how harmful clothing production can be. I’ve witnessed how quickly and poorly the majority of garments are made, often with the knowledge that the clothes will fall apart after a few washes. I’ve watched how quickly samples are shipped across the world, without concern for the environmental impact. I’ve seen costs being cut at every corner, with little regard for worker wages or human labor rights. And through all of this, I’ve also realized the impact that cheap, chemical-ridden fabrics have on the planet and the people wearing these clothes.

As an aware consumer, I began searching for clothing brands with more transparent production practices that used sustainably-minded fabrics, but I couldn’t find the elevated, minimalistic aesthetic that I wear and love. Most of what I found was either too artisanal-looking or had a luxury price point. Where was the contemporary design combined with conscientious production practices? I was envious of my male friends, who seemed to effortlessly find high quality, beautiful essentials that were neither season nor trend driven.

The Mission

With Eenvoud, we’re creating the transparently-made, elevated womenswear that I couldn’t find on the market. Our mission is to capture the essence of a cherished menswear brand – for women. We believe in slow fashion – releasing new designs gradually and keeping garments in production for years to come. We focus on aesthetics and implement updates in sustainability as it evolves. Our goal is to create pieces that will live with you for years – clothing that will become an extension of you. The clothes that you want to wear every day.

The Process

With the purpose of slowing things down and focusing on craft rather than trends or seasons, we design and produce small collections with a focus on:

  • A minimalistic, elevated and intriguing aesthetic
  • Function and durability
  • Working with like-minded production partners
  • Being transparent about all aspects of our supply chain
  • Using fabrics that are less harmful to the environment, like deadstock fabric (leftover fabric from fashion brands that is typically thrown out) and recycled + natural fibers
  • Using fabrics colored with nontoxic, less water-dependent dyes
  • Simplicity in everything